Rochester bridal shops will help you find the perfect gown. Just remember one thing. Choose a Gown You Love. Your gown should make you feel absolutely beautiful, absolutely bridal, absolutely you. Some bridal shops will require an appointment if you plan on trying on gowns, others will not. Calling ahead and making an appointment will ensure you get the full attention you deserve. Once at the salon, discuss your style preference, colors and budget. The salesperson will get a good idea of what you're looking for and quite possibly help you find the perfect dress that much sooner.